While much of the world locked down in March 2020, one important part of it was ramping up. Overnight, the shipping industry became the lifeline for consumers who needed things. All things, really: food, clothing, books, gardening supplies, entertainment systems, and furniture. While e-commerce has been growing at pace for years, the overnight explosion in demand has shaken the landscape for retailers, 3PLs and carriers alike.
ALTERED TERRAIN
At the core of the new reality is an overwhelming need for capacity. Production delays increase the pressure on carriers to make up the difference in delivery time. The sheer number of orders to funnel through the system requires both greater efficiency and greater oversight. And the strategic importance of customer experience as a market differentiator shines a spotlight on the importance of transparency and sustainability. Finding capacity to accommodate these pressure points will be a requirement for shippers to thrive in the future. There is opportunity – and serious revenue potential – on the table for those in a position to capitalize on the altered terrain.
POTENTIAL FOR CHANGE
CloudSort helps retailers, 3PLs and carriers unlock capacity by harnessing real-time decision making to make smarter choices about sorting and routing. With fewer points of friction, and greater levels of transparency, shipping networks can process their current volume, and accommodate even more. So while 2020 may be remembered as the year that pushed many in the logistics industry to their limits, for some it may be a year for realizing even more potential.
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